AZC already has early users. That puts the company ahead of pure idea-stage clarity on problem, category, and monetization. The brief is intentionally incomplete: inventing a polished category story before the evidence arrives would be the wrong move.
So the marketing site starts here: one launch page, clear product entry, and copy that stays honest about what is known. As usage teaches what AZC is for, this surface is ready to carry sharper positioning without a rebuild.